Every great idea begins with a thought. My approach and overall process is about taking ownership, collecting concepts or ideas and making them reality. First step in my approach is to build rapport with and uncover the need from the client. This step includes identifying their key audience and brainstorming a tailored approach for a custom solution. After gaining an understanding of the idea, the drafting stage would begin, this involves developing 3-5 quick drafts to target the goal desired. Working with the client, in this stage, feedback gathering is crucial to ensure our views align. From that point, a higher detailed concept would be developed. The development phase includes using the chosen medium, style, color schemes etc. to move forward in the production process. The final step is evaluating the project with all sources intact and viewed as a whole. This process is a proven system that demonstrates understanding assignments and builds trust between artist and client.